About Liquid-Ventures
At Liquid-Ventures, we bridge the gap between initial beverage concepts and commercial marketplace success. Backed by deep institutional knowledge and a vast network of supply chain relationships, our consultancy provides the technical, operational, and commercial infrastructure necessary to scale beverage brands in a highly competitive global market.
Our Leadership
Alice Martin, Founder and CEO of Liquid-Ventures, has spent 25 years in the beverage development, manufacturing, and marketing industries. Over more than two decades as an elite industry consultant, she has engineered commercial strategies and overseen product commercialization for some of the best-known beverage brands on the planet.
Today, Alice leads a hand-picked team of formulation chemists, packaging engineers, logistics experts, and B2B sales professionals. Together, they work closely with beverage companies of all sizes—ranging from emerging startup entrepreneurs launching their first liquid concepts to established corporate enterprises optimizing national distribution networks.
Commercialization Capabilities
Leveraging an advanced in-house development laboratory and a vetted network of domestic contract manufacturers (co-packers), we guide brand owners through every phase of the commercialization lifecycle:
- Custom Formulation & Flavor Science
- Technical Packaging Engineering & Material Selection
- Supply Chain Logistics & Distribution Management
- B2B Channel Pricing & Retail Sales Execution
- Multi-Channel Marketing & Performance Media Activation